Home Company Reviews Is Blue Nile Legit? | What I Think about the Diamond Store

Is Blue Nile Legit? | What I Think about the Diamond Store

by Abimaye

Is Blue Nile Legit

Diamonds are very expensive jewels. Whether they’re rings, bracelets, or necklaces, they are quite expensive. Finding a store that sells diamonds at a cheaper rate than usual makes one skeptical which begs the question is Blue Nile legit? In this article, I would be sharing my personal experience and my sincere take on whether Blue Nile is legit or not.


Is Blue Nile Legit?

Yes, Blue Nile is legit. The store is an online/e-commerce store that sells both earth-dug and lab-grown diamonds which are accredited by GIA and AGS, two of the leading diamond grading labs in the country. They’re widely known as an online store with their products displayed on their website; you place your order and get it delivered to your shipping location. They have a lot of reviews which means they are actively engaged in trading.

There is no doubt about the legitness of the Blue Nile or the quality of their diamonds. We all believe that when something expensive is sold for less, chances are they are not durable. Well, this is not the case with the diamonds sold at Blue Nile and if you’re wondering why Blue Nile sells cheap diamonds, the next section has your answer.

Why is Blue Nile so Cheap?

Unlike the brick-and-mortar retail stores, Blue Nile is an online store that sells diamonds at a cheap rate, but why is Blue Nile so cheap? According to the company, the main reason why Blue Nile sells diamonds at affordable prices is that they do not spend so much to run their eCommerce store, unlike brick-and-mortar stores. With low overhead costs, they can sell at a lower price and this reduced price helps them sell more.

Are Blue Nile Real Diamonds?

Yes, Blue Nile diamonds are real. The company sells lab-grown diamonds as well as natural diamonds. They offer a wide variety of loose diamonds, whatever your need, you sure can get a wide collection of conflict-free diamonds to suit your need.

Blue Nile diamonds are accredited by the Gemological Institute of America (GIA) and the American Gem Society (AGS), two of the leading diamond grading companies in the country. They also use the Kimberly process; a world-known diamond tracking method. This keeps track of where the diamond comes from. Basically, Blue Nile gets their diamonds from Australia, Africa, Canada, and also Russia.

Blue Nile vs Tiffany

Blue Nile and Tiffany are well-recognized jewel stores. They both offer quality diamonds at a good price rate. However, there’re exceptions that make them distinct from each other and this is what this section will be disclosing.

Let’s talk about Blue Nile vs Tiffany

A brief overview of Blue Nile and Tiffany

Blue Nile was founded in 1999, based in Seattle, Washington. It is an online store known for offering quality diamond products, from engagement rings, wedding rings, bracelets, necklaces, and list goes on.  Yes started as an online store but has recently opened and is operating at physical locations. They offer a conflict-free diamond and also follow the Kimberly process of keeping track of their diamond’s source. They are also known for selling at a cheaper rate, which they do by working with manufacturers and wholesalers as claimed by the company. Working directly with both manufacturers and wholesalers allows them to offer low prices to customers since this reduces overhead costs and involves very few parties. If you’re looking for a wider collection of jewelry, an exceptional shopping experience, and great pricing then Blue Nile is where you want to shop.

Tiffany was founded in 1837 with headquarters in New York City. The company is known for engagement rings and tiffany settings. The Tiffany setting lifts the usually rounded diamond above the band with six prongs which enhances the brilliance of the stone. They operate over 300 physical stores across the world as well as an online store. Tiffany also follows the Kimberly process. Customers enjoy an in-store experience with a wide collection to choose from which also applies to its online store.


The quality of a product is mostly determined by professional minds and for diamonds, GIA is one of the leading diamond grading companies that grades diamonds. 

While Blue Nile diamonds have a GIA certificate, Tiffany’s diamonds do not have a GIA certificate instead they operate a personal grading lab. This isn’t to say they use a low standard grading, no, they use high standard grading which might not live up to the GIA standard but is higher than less reputable companies.


Tiffany uses a Tiffany setting to customize their rings. The Tiffany setting lifts the usually rounded diamond above the band with six prongs which enhances the brilliance of the stone. Though you can customize your ring at Blue Nile, Tiffany’s creates a uniqueness to the company’s brand.


Blue Nile is generally known to sell diamonds at a cheaper rate. They offer as low as 35% off and higher the price of diamonds sold at brick-and-mortar stores. However, Tiffany on the other hand offers more expensive diamonds. Compared to Blue Nile, Tiffany’s prices are twice as expensive. 

For example, an engagement ring with a solitaire setting and a diamond is sold for $7,356 on Blue Nile while on Tiffany it is sold for $14,600. This is a typical example of Blue Nile and Tiffany prices.

Image and branding

Looking for a company that offers premium brands and luxury, then Tiffany is where you want to shop. Tiffany’s knows that most people do not just want jewelry, they also want something that speaks of luxury, image, and style, and Tiffany invests so much in ensuring that customers get that. However, Blue Nile offers customers low pricing.

Wide Selection

Blue Nile has a wider selection to choose from compared to Tiffany. The Blue Nile has over 350,000 round-cut diamonds across different shades and styles. Over 13,000 pear cuts, 3,000 radiant cuts, and 34,000 emerald cuts are available in the Blue Nile collection, unlike Tiffany where they’re way fewer options available to select from.


Is Blue Nile an American company?

Yes, Blue Nile is an American company based in Seattle Washington. The American company sells diamonds at a cheaper rate compared to some online stores and brick-and-mortar brick stores. Looking for quality diamond jewelry at a cheaper rate? Blue Nile got you covered.

Where does Blue Nile get diamonds from?

Blue Nile gets their diamonds from Australia, Africa, Russia, and Canada. The company sources their diamonds from these countries.

Is Blue Nile a good diamond brand?

Yes, Blue Nile is a good diamond brand. The company is a well-recognized brand offering quality diamonds to customers. Their diamonds have the Gemological Institute of America certificate. This company inspects to see that the diamonds sold are of quality, so customers can be rest assured that what they buy from Blue Nile is of good quality.


If you want to get cheap diamonds from a trustworthy company, you can get them from Blue Nile. The company is legit and to the best of my knowledge, they are reliable. Have you transacted with Blue Nile? Share your experience in the comment section.

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